Buchuria

Buchuria is a Romanian online gift shop, recently open in Germany, with such a tagline: Books and gifts from home.

The purpose was to bring the authentic traditions and literature close to its people. Our task was to design a recognizable logo, that would incorporate the national Romanian identity and have a strong appeal to its culture and knowledge. Also, in should display the objects of interest, which are books and the gifts.

The used font is custom designed and has Roman architectural features with Latin calligraphy elements. The mark reminds us of the embroidered elements on the national Romanian clothes.