Invista

Invista specializes in providing credits for personal needs and goods. They changed their traditional approach and have transformed the credit granting process from a difficult long-term one to a fast and liberalized one. Our contribution has been to develop the visual identity in which their customers would have confidence and a web page where they could easily identify their required credit solutions.

We re-thought the website to communicate their marketing strategy clearly, and also be functional. The initiative began with our evaluation of focus group research, conducted with prospective customers. We assessed the needs and preferences expressed by the market and mapped them to the features and amenities of the development.

After many days of persistent work and research of the team and the client, we strategically designed wireframes for the website and created an innovative web presence with a balance between appearance, functionality and performance.