Dulcinella

The one who does not like sweets does not know how to really enjoy them, because a piece of cake or chocolate can create a real miracle.The cakes from Dulcinella are a real holiday and bring only good mood. Since the summer of 2005, the company's activity direction is related to the production and marketing of confectionery and bakery products: cakes, pies, spins, rolls, biscuits, hot bread.

Recently, they launched a new network of personalized cakes by their own confectioners. They wanted a very fresh and tasty digital approach and, at the same time, a positioning of their products in the top segment of the consumer's mind.

The idea that started our collaboration was the integration of a concept that would surprise at the technical level, respond to the positioning needs of the brand and provide an intuitive user experience into their landing page.