Webdesign / Website.

Kin shoes

client

Kin shoes

type

Webdesign / Website.

website

www.kin.shoes

description

KIN is an eco-friendly shoes manufacturer that’s located in Italy. They are one of the few companies that actually think about the environment and the ethical side of producing leather footwear. The company was founded back in 2012, but this year they decided to make a huge comeback on the international market - yet they lacked the tools to do it. The company needed an e-commerce website that would be both informative about their mission and views and minimalistic at the same time.

The easy part

  • We’ve worked with the client in the past and have already established the right means of communication;
  • The product is already available and we were able to get hold of actual photos and talk about the production;
  • The niche is full of standard, boring websites filled with even more boring images, copy, and ideas - target audience is easy to appeal to.

The hard part

  • While we've worked with the client, he's not easy to convince and likes old-fashioned approach to everything;
  • There was little to no materials for the website aside from the client’s "vision" - we had to improvise within certain invisible limits;
  • The website was supposed to be a Landing Page eCommerce - something nearly impossible to combine with efficiency.

Using a themed, "natural" background image that would complement the colour of the shoe and provide an additional "eco" feeling to the company.

Giving a quick and easy-to-reach reference to the shoe materials for those who want to learn more - the materials are an important part of the brand and will help convince buyers.

Our Solution

After a series of brainstorms we decided to appeal to the feelings along with the desire to buy: the hero image consisted 50% from the "eco" idea and 50% from the shoes themselves.

This approach allowed us to change the background to suit the color of the shoe and reach a high level of idea+product integrity.

Feedback & change of style

The client was generally pleased with the result, however, he found his old promo materials that he really wanted to make use of.

Since this was a completely different style, we had to quickly adapt to using animated graphics and the cartoonish style of the material.

Hero image

The final version of the website became a mixture of the cartoon style and our vision of a more practical and life-like approach.

We wanted the Hero Image to catch the viewed eye so something animated was the optimal solution. Since the initial video from the client was a little too creepy, we ditched it and went with our own solution - a clean, neat, very relaxed animation of the clouds gave the page an interesting cartoonish look.

The hero image was then cut in the bottom-right side to show there’s more to see and incentivise scrolling.

Product selection

Still, the main idea was to keep things simple and easy. We went for a single page, removing any clutter and focusing on the shoes themselves: a click on one of the models leads the customer to a full view of the shoe and the description (which was also kept to a minimum, nobody reads walls of text).

Check out

The final version of the website became a mixture of the cartoon style and our vision of a more practical and life-like approach.The hero image was cut in the bottom-right side to show there’s more to see and incentivise a scroll.While we decided to keep the copy, new icons we re made to fit into the style of the hero image.

In the end we’re achieved the 2 most important and tough goals of the project: telling all the important parts of the KIN mission and products, and keeping the buying process as simple and intuitive as possible.

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