By AdminJuly 22, 2016
Often it happens that a website to enjoy a great success due to the landing page (landing page). If the step of providing web landing page we consider the main objective of the site certainly its conversion rate will increase. Instead, a web landing page made poor will suffer from a high rate of abandonment. What is a landing page? In the simplest terms, this is the first thing visitors see when accessing a website. Given this definition, any page of the website landing page could be considered depending on just how visitors arrived on that page. For example, if a user searches for the word "address" with the name of a business, contact page of that web site will become landing page for that user. But the process of making web landing page may result and think of a reason such as filling out a form or downloading a file or, why not, for the purpose of purchasing a product or service on a website e- commerce. What does a landing page? Besides the informative web landing page has a major role to persuade visitors to take action. Therefore, CTA button (one not many) will be customary and other elements will highlight the vibrant colors and an eloquent message. How to make a successful landing page? Usually, in the process of making web landing page we will consider four essential elements that regardless of the ultimate goal of this website, are not allowed to miss: A title suggestive and convincing: it will attract buyers and will intrigue giving them a general idea of ??what would benefit. A managed subtitle: will reinforce the idea expressed in the title illustrating just what's going to happen. A prominent CTA button: even if it is the most obvious element on the page must be integrated and consistent with other design elements. Visual elements to support the above messages: either an image or a video clip. These key elements will be added logo, a clear and concise description of the product or service, price (if applicable) and a list of services. Although a page should not be charged nor will she miss the most important information that may influence decision-making power of the visitor. Beside being informative landing page well-established aims to persuade visitors to take action. Usually, landing pages are classified into: Clickthrough: is a type of classical web page containing general information about a product or a service with a button that urges CTA to purchase that product. Data collection (lead capture): they usually contain a form requesting personal data such as name, age, e-mail etc. Visitors and aimed marketing campaigns via e-mail. Landing Pages viral: it can generate as news spread of establishing a new brand. They are usually rich in creative content, images, videos, funny, computer graphics, animations, games or many other visual elements generally aimed at disseminating them via social media. Their role can be both informative, educational and entertaining. Homepage: not necessarily the best method because their conversion rates are lower that other web landing pages. So if we decided that in the step of providing this web page will be landing we must think how we distribute content in an efficient manner. Informative commercials (infomercial): they are used commercially and involves long scroll. Micro websites: are usually used for campaigns, with their own URL. Visitors are directed to them in press releases, TV ads, etc. Pages product details: an important part of a website and contain detailed information about products or services accessed by visitors. How can you improve a landing page? Firstly by establishing a clear objective before the step of providing web page. Then, a few factors that can increase the effectiveness of this page are testimonials (because exemplifies and strengthens the credibility of the site in question) and certificates authorized by authenticity (also increase the credibility especially in the case of websites for e-commerce). What is the anatomy of a perfect landing pages? Even if there is no exact formula that we can apply the step of providing web landing page, there are some common rules that could increase the chances of creating a success. And even if we have already created a landing page still need to test several versions so regularly to improve conversion rate respectiului website. Features or elements of a landing page that will attract visitors and will be able to convert them into customers are mainly the following: An attractive and compelling title that is closely related to the business but also the objective for which it has begun the process of making web landing page. A caption or a slogan that will support the idea mentioned in the title. If the title visitors were able to make an idea of ??what it could be, the subtitle needs to begin to clarify. Clarity, brevity and accuracy are basic rules in designing successful titles and subtitles. A short paragraph explaining what is mentioned in the title and subtitle. This paragraph but must necessarily be short and concise, but mostly intelligible. The rule applies not only in writing but in this paragraph securities or any other text in the landing page content is respecting the rules of grammar. With the purpose of selling or convincing visitors a linguistic mistake can compromise interaga page. Therefore we recommend checking carefully writing each word of this page. A testiomonial or review left by another customer to increase the credibility of the page and to convince visitors that the product or service shown in that page is trusted and recommended by others. A CTA button possibly accompanied by strong indicators (arrows or messages that explain the role that button). Even after they read our page title must know what to do further. CTA button must be more visible than other elements on the page and the message written on it as persuasive and clear. Button size and color plays a huge role in increasing conversion rate. Also, the place where the matter will be placed. Until it was explained advantage or purpose of pressing that button would be beneficial is unnecessary discovery. As few links as possible. Directing visitors to other pages will only keep him for the purpose for which it was created landing page. Indeed a link to the site is useful and can be included in the logo, but abuse links (and even navigation) as counterproductive to a landing page. Pictures or videos relevant and consistent with the text. DEPLOYMENT persuasive speeches or motivational videos with opinions and testimonials of users, images or videos that describe more comprehensive and meaningful products (or services) can have a positive impact on visitors. This enables them to quickly inform about the products or services you may purchase. Quality images or videos is essential for business image that is the landing page. If the step of providing web landing page does not include more powerful visuals and qualitative chances of their goal drop considerably. A form where the landing page is intended to persuade visitors to subscribe to a newsletter or to create their account on a website, for example. And this time, the form must be simple, concise, and fields that require supplemented do not have to overwhelm them or annoy users. Besides all the above recommended and thorough testing to increase conversion rate. A / B testing can be extremely helpful in choosing the right texts, images or CTA buttons. Even the smallest details like the color or font of the text button may CTA major influence how they will act visitors. A good rule could be applied in the process of making web landing page is considering his longevity. Most often, a landing page is used for short-term campaigns, requiring regular changes and updates or to restore. But a well designed landing page can have a much longer lifespan managed to reach its target. A landing page in no case will have more than one objective as it will induce visitors in error. By title, subtitle (or slogan), image or video and CTA button a landing page well done will be able to direct users to act in the manner intended by the site owner or, if applicable, as intended by the designer who he created it.
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